News & Insights
Simple but brilliant: How we used color to define and differentiate a brand.
How Core helped ThedaCare use color to tell a story
Personalizing messages for different patient mindsets.
Collaborating on a human-centered strategy with the ThedaCare team, we considered the various mindsets of consumers to develop a creative platform for the campaign with enough flexibility to appeal to different needs —whether they wanted a partner to help them focus on their long-term health, or preferred convenient care options.
The We Look Forward to Seeing You, Healthy campaign emphasized personalized care, helping inform and empower patients to stay healthy through ThedaCare’s wide range of care options.
The omni-channel campaign included digital, print, outdoor, streaming audio, and social media, designed to increase visibility and drive volume for ThedaCare’s primary care services.
Results
Results
After the first full year of the campaign (launched July 2024):
- Exceeded primary care volume goals by 3.7%.
- Performed above industry benchmarks for CTR across all channels: digital display, paid social and paid SEM.
- Generated nearly 32 million total impressions over the course of the year, with nearly 93,000 clicks and almost 14,000 leads.
- Campaign won several industry awards including a Platinum (highest level) for best integrated campaign at eHealthcare Awards.
Keep exploring
Client Showcase
Keeping a community connected with care.
Through our partnership with ThedaCare, we’ve highlighted the health system’s commitment to the needs of its community — and inspired action.
Success Story
Building a brand movement to improve awareness and engagement.
Our multi-award-winning lifeinspired healthcare brand campaign improved awareness and engagement by aligning ThedaCare’s brand strategy with the health system’s population health approach.