Reinforcing the brand experience throughout the sales cycle.
Every sale starts with the seller.
Good communication requires a careful balance of information and inspiration. When Harley-Davidson Motorclothes® asked for our assistance on the Black Label catalog, we looked for opportunities to grow in both respects.
With dealers as the primary audience, we researched what information went into their buying decisions and worked to ensure that information was readily available in the catalog. This included new information about fits and some new approaches to photography to capture additional product detail.
We also took a fresh look at the design, finding new ways to bring the legendary brand to life and get dealers excited about the collections that they would be purchasing to sell in their stores.