Lutheran High School Association

Integrated campaign

Integrated campaign

Lutheran High School Association Of Greater Milwaukee

We Teach Truth.

SchoolChoice of Wisconsin has breathed new life into privately funded high schools. Through the program, parents can take their children out of any public school they feel is wrong for their child and repurpose the tax dollars to help pay for a private education. Question is: Which school is right for their student?

For parents seeking a Bible-based education, the bold “We Teach Truth” campaign offered a clear answer. Each of the three high schools run by the Lutheran High School Association of Greater Milwaukee proclaims the Gospel message found in the Bible and offers it as the main teaching upon which their Lutheran education is based.

Probably the most impressive thing is the number of donors, long-time supporters and alumni who have contacted us and said, “You are right on target.Cole Braun, CEO

With and integrated approach, we launched the “We Teach Truth” campaign across traditional, digital and social platforms. With millions of impressions, the ads and content drove audiences to WeTeachTruth.org, were they could read and engage more with the brand.

Results

11,150,229 media impressions
47,186 social media impressions
15% enrollment increase

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