Strategic internal communications designed to inspire 15,000 employees.

Igniting the passion from within.

For Verizon Wireless, delivering an exemplary world-class customer experience is the keystone to the company’s success in a highly competitive wireless technology industry. The company’s Midwest Area needed to boost employee excitement and did so with a strategic internal communications campaign, “Pride. Passion. Perform.” that featured several key components targeted to the area’s 15,000 customer-facing and non-customer-facing employees.

The campaign followed a pep rally theme in all its communications. The program was launched via webcast dubbed “Game Time Pep Talk” where Verizon’s Midwest Area president spoke to employees about the importance of the customer experience and previewed initiatives to come. Throughout the campaign, Verizon’s Midwest Area president would also hold Pep Rallies in each region to recognize on-brand behaviors of an individual or team.

In addition, Rally Kits were created for use at weekly team meetings to help guide and motivate employees throughout each week. The kits included Rally Cards that featured thought provoking questions and statements about the customer experience, as well as a Rally board that served as a constant reminder of team goals. The campaign was also fueled by ongoing communications through an internal website that featured stories of how people, teams and leaders find Passion in their roles to deliver world-class customer experiences.